Projection image mapping is one the newest event trends taking the event industry by storm. Projection mapping, simply put, is using technology to project objects onto a surface. The projections can be as simple as indoor stage effects or as complex as images onto buildings and industrial landscapes. The purpose of projection mapping in events is to stay away from flat screen projecting. The idea is to gear technology towards more lighting onto varying surface types and creating common objects into interactive, 3D displays.
This is a new style of event décor that is trending throughout the world. From wedding cakes to tent tops, event organizers are relying on technology to create the ultimate event look. We had the pleasure of experiencing this firsthand at a recent event in Columbus, Indiana. Our client teamed up with Blockhouse Studios to project colorful imagery on the tent top at the 2017 Exhibit Columbus Preview Party.
Is project image mapping right for you? Answer the following quick questions to better understand the best projection mapping for your event:
Do you have a budget? If so, what is it? – Stay true to your budget by being realistic with your goals, being creative with your resources, and maximizing the use of space. Though projection mapping seems expensive, it can be done in an affordable manner.
How large is your venue space? – The larger space, the more projectors you will need, and the more projection mapping will cost. To save money, try and focus on the greatest focal points and surfaces of your event. First, think about the places guests visit most: the entrance, bathrooms, buffet tables and speaker podiums. Second, think about what surface will have a non-reflective design so that the image displays accurately.
What will you be projecting? – The size and complexity of detail of the images that you will be projecting will have a direct correlation to the cost. To try to stay within budget, try and focus on smaller details that will catch the viewer’s attention. For example, guests might rather see smaller/interactive video projections at their tables rather than a giant wall mirage.
How far along are you in planning your desired event? – If the planning process for your event has already begun, it is still possible to use projection mapping. To maximize cost, creativity and collaboration, however, try and plan your projection mapping at least 4-6 weeks before your event.
See the Exhibit Columbus projection in action on Vimeo.
There is an abundance of inspiration available for projection mapping with events. You could start as small as butterflies dancing along the walls to a large wall-size gorilla chasing you through the forest. Additionally, projection mapping videos can be interactive. Think about games, mind puzzles, and real-life demos. The opportunities are as great as your imagination!